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Are you Ready to Enter the U.S. Market?

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Phone: +702-818-1765
Skype: Rauch International
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Email: fc@rauchex-im.com

Programs for Foreign Companies

U.S. Market Expansion

To achieve their strategic objectives, companies often consider entry into U.S. markets by means of Foreign Direct Investment, Licensing, Franchising and Strategic Alliances.

A successful U.S. market expansion program not only requires a company to have the experience and the skills of providing quality products or services, but as importantly, they must have the ability to build credibility and trust which requires critical “soft skills” that include patience, good communication skills, and a willingness to understand and adapt to another business culture.

A leading cause of a failed market entry is the result of companies underestimating the time and cost of expanding into the U.S. market, where on average it takes between 24 and 36 months to realize any meaningful sales.

Rauch Ex-Im together with U.S based government and private sector strategic partners, provide specially designed programs and advisory and management services that assist companies in navigating and managing the risks, practicalities and nuances associated with their U.S. market expansion.

Before committing significant resources into feasibility and analysis studies, business plans or expansion strategies, undertaking an IFA is a crucial and cost-effective step in uncovering at a preliminary, high level, industry and market specific related information.

Rauch’s IFA focuses on evaluating two key areas as they relate to a client’s specific industry and market as well as an overall summary.

Industry Overview

Assess and Evaluate:

  • Industry growth rates
  • Industry trends
  • What products categories are in demand in the major markets
  • Industry competitive scenario; who are the major suppliers of these product categories.

Market Overview

Assess and Evaluate:

  • Market potential
  • Demand supply scenario
  • Consumer preferences
  • The distribution structure, and different trade channels that exist in the markets.
  • Market access requirements, tariff and non-tariff barriers, entry barriers that exist, if any.
  • U.S. Market Entry Advisory Support – Product Regulatory Requirements
  • Product Specific Market Analysis to Determine Size of Market
  • Market Analysis to Determine Industry/Product Type Average IR Commission Rates
  • Advise Client on IR Readiness
  • Ensure that Client is Rep Ready - Review and Comment on Clients Marketing Materials
  • Identify and Qualify Independent Representatives
  • Negotiate Independent Representative Agreement
  • Monitor Independent Representative Performance
  • Provide On-going Oversight and Management of Independent Representatives

* Industry standard commissions and management fee apply

** Full details to be included in proposal

Productive independent sales reps want quality products and services from quality companies. Ready your company to maximize your opportunity for a successful independent sales representative experience.

1) Be Rep-Ready
  • Branding
  • A compelling website
  • Marketing communications and messaging already crafted explaining the benefits and features of the products and services
  • A good pricing model
  • A compelling commission rate
  • Sales Model/Process – (lead generation, cold calling scripts, sales pitches, answers to common objections, sales presentations and follow up)
  • Sales Management Plan – (training process , ongoing support, marketing materials)
2) Be Ready to Recruit

In order to recruit and entice established independent sales reps, you need to have a sales pitch to “sell” yourself to these candidates.

3) Be Ready to Interview

Have a process in place to filter out those who will not be good candidates.

4) Be Ready to Contract
  • 1099 Form for Independent Contractors
  • Independent Sales Rep Contractor Agreement
  • Non-disclosure Agreement
5) Be Ready to Manage

Establish a sales management system

  • Includes Level 2 – Independent Representative Management
  • Identification of Retail and Wholesale Opportunities
  • Research
  • Development of Strategy
  • Development of Business Plan
  • Development of Marketing Materials
  • Identification of and Negotiation with Partners
  • Provide On-going Oversight and Management of Partners and Process
  • Meet with Client to Develop Parameters, Expectations and Strategy
  • Identify and Interview Potential U.S. Companies that Meet Parameters and Expectations
  • Provide Client with List of Companies that Meet Parameters and Expectations
  • Work with Client and Client’s Legal Representative to Prepare Offers
  • Work with Client and Client’s Legal Representative to Draft Documents
  • Work with Client and Client’s Legal Representative to Negotiate Terms
  • Work with Client and Client’s Legal Representative to Finalize Transaction
  • Complimentary Initial Interview/Questionnaire
  • Complimentary proposal for 3 Year Business plan
  • Rauch Ex-Im will assist client in the implementation of the business plan with services that may include but are not limited to:
  • Business formation
  • Bank account setup
  • Accounting services – tax compliance
  • General liability and lease insurance
  • Professional Office and warehouse
  • Independent sale consultants on commission basis
  • Independent marketing consulting assist marketing plan development
  • Internet domain registration and initial website development
  • Domestic and international market research
  • Targeted convention or trade show attendance (product/industry specific)
  • Business strategy recommendations for ongoing operations and investment
  • Federal Trade Commission USA product labeling research
  • Develop US manufacturing option proposal in the second year
  • Implement optional US manufacturing operation in the third year
  • Warehouse products door-to-door logistics
  • For a full list of general services

* Industry standard commissions and management fee apply

** Full details to be included in proposal

Imported defective products have created concern among US consumers and businesses.

  • Complimentary Initial Interview/Questionnaire
  • Complimentary Proposal
  • Supply Contracts Assessment
  • Supplier Quality Assurance Requirements (SQAR) Assessment
  • Insurance Provision Assessment
  • Supply Chain Assessment
  • Site and Facilities Assessment
  • Less Risk
  • Easier to get a visa (L-1) to work in the US (may legally be used as a stepping stone to a green card under the doctrine of dual intent)
  • Invest in Your own company
  • Have control of your investment

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Rauch has extensive knowledge and experience in various markets. If you need services in a different industry view our other companies.